Listed as “perfume”, “fragrance”, or sometimes as “natural fragrance”, present in most beauty products. Sometimes a fragrance can be formulated to smell like a concept, “cherry blossom”, “winter fresh”, or “Christmas pine”, but “fragrance”, is the only ingredient that gets a free pass on ingredient labels but can contain separate ingredients that do not have to be disclosed. The takeaway: what’s nested under the umbrella term “fragrance” matters, and in many conventional formulas, hidden health risks might be lingering.
A 2001 study by the Environmental Protection Agency (EPA) found that artificial fragrances were often shown to contain hormone (endocrine) disruptors.
Synthetic fragrance oils can carry a number of harmful chemicals such as benzyl acetate, benzaldehyde, propylene glycol, parabens, and methylene chloride.
Why are synthethic fragrances used if they don't serve a purpose?
Scents produced by labs are significantly cheaper than scents obtained naturally.
Our scents do more than make you smell nice. Synthetic fragrances do not contain any functional properties. Part of our plant powered philosophy means that we only blend scents derived and extracted naturally from nature, from flowers, fruit, grasses, seeds, bark, wood, roots and leaves. They've been used for thousands of years and have stood the test of time.
The essential oil synergies in our formulations have been chosen for their beneficial qualities on the scalp such as penetration, potency, natural antiseptic, anti-inflammatory, stimulating, balancing, soothing and fungicidal properties and improvement in circulation, including therapeutic benefits for the mind and wellbeing.