Simplifying your curl routine, one curl goal at a time.

Welcome to Flora & Curl. Flora refers to plant life. Our mission is to simplify your hair routine. No longer should complicated routines for textured hair be the norm.

We believe that taking care of textured hair can be simple, understandable, effective and enjoyable. Therefore, we say goodbye to complicated curl routines and labels. Through our hair blog, we aim to demystify and simplify natural haircare education.

Our goal is to encourage our customers to embrace their hair, and to care for it with love and adoration.

Through our philosophy of less is more and quality over quantity, our range has been carefully developed to cater to the essential needs of natural hair to hydrate, soothe, style and protect with high quality, plant-powered ingredients. Our ingredients matter a lot to us. Our carefully concocted recipes are a blend of plant-powered and hydrating ingredients such as Aloe, Hibiscus, Honey, Rose Water, Coconut Water, Peppermint, Lavender, Calendula, Jasmine and Siberian Ginseng.

Meet your curl goals, easily, and naturally.

Natural aromas, for delightful curl care.

Discover aromatherapeutic curl care that elevates the mood, featuring our signature blends of beautiful notes derived from fruits, flowers, barks, seeds and herbs. Compared to the norm, our haircare recipes are free from artificial fragrances and colours.

We believe that your haircare should smell and make you feel amazing – naturally! Our customers are delighted by the botanical scents that are found in our recipes. Our natural scents and lush colours are derived purely from plants.

Gentle Ingredients.

Much like the skin, we believe that what you put on your hair and scalp is important. All of our products follow our ingredient policy.

In addition, all of our ingredients meet the criteria set out in the European Union Directive for Cosmetic Safety (the strictest cosmetic safety standard in the world).