Plant-powered curl care that responds to the needs of your curls.

Flora is the Latin word for plant life. We create plant-powered haircare products to hydrate, soothe, style and protect all curl types.

Say goodbye to complicated curl routines and labels. Through each collection, we aim to simplify your curl routine so that you can reach your curl goals, easily.

Our recipes are powered by nature’s most active botanical ingredients such as Aloe, Hibiscus, Honey, Rose Water, Coconut Water, Peppermint, Lavender, Calendula, Jasmine and Siberian Ginseng.

Our ingredients matter a lot to us. We combine cold-pressed and nutrient-dense ingredients to create potent curl food, so that every drop feeds your curls, and less means more.

Meet your curl goals, easily, and naturally.

Elevate your natural curl care journey

We believe that your haircare should smell and make you feel amazing – naturally! Our customers are delighted by the botanical scents that are found in our recipes. Our 100% natural scents and lush colours are derived purely from plants.

Discover aromatherapeutic curl care that elevates the mood, featuring our signature blends of beautiful notes derived from fruits, flowers, barks, seeds and herbs. Compared to the norm, our haircare recipes are free from artificial fragrances and colours.

Our Clean Curl Promise

Much like the skin, we believe that what you put on your hair and scalp is important. Harsh, harmful and barrier-forming ingredients found in conventional haircare products can disrupt the natural harmony of our scalp. Such ingredients prevent moisture and increase dry hair and scalp issues. We focus on plant-powered hydration.

All of our products follow a strict ingredients policy to ensure the safety and effectiveness of our formulas. In addition, all of our ingredients meet the criteria set out in the European Union Directive for Cosmetic Safety (the strictest cosmetic safety standard in the world).

The Flora & Curl Difference

Good for your curls

Good for the world

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Giving Back

Through our 1% for the world initiative, we give back 1% of our net profit each month to life-changing charities.

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Eco-Friendly Shipping

Our shipping inserts and fillers are biodegradable and made with plant-based ink. With minimalist packaging, our custom shipping boxes are 100% recyclable and biodegradable. The majority of our product packaging is recyclable. 

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Cruelty Free

We promise to never test on animals, nor use derivatives that cause them distress. That's why we are a 100% cruelty-free brand, now and always.

Conscious Curl Care

Loving how much more radiant, soft and hydrated your curls look + feel.

Knowing Flora & Curl products are safer and gentle to use on your delicate curls.

Getting compliments from random strangers on how good your curls smell - all of those amazing, botanical ingredients!

Feeling your curls say “Ahh!” every time you apply Flora & Curl's freshly made products!

Ready to shop?
Looking for truly natural curl care that makes a difference? Here's what's in it for you!

Loving how much more radiant, soft and hydrated your curls look + feel.

Knowing Flora & Curl products are safer and gentle to use on your delicate curls.

Getting compliments from random strangers on how good your curls smell - all of those amazing, botanical ingredients!

Feeling your curls say “Ahh!” every time you apply Flora & Curl's freshly made products!

Ready to shop?