Simplifying your curl routine, one curl goal at a time.

Hello, we are Flora & Curl. Flora is the Latin word for plant life. We create plant-powered curl care to hydrate, soothe, style and protect your natural texture.

Developed for all curl types, each collection and each product achieves specific goals in our customers’ haircare routine. We believe that it is possible for curl care to be easy, accessible, effective and enjoyable.

Say goodbye to complicated curl routines. We aim to simplify your curl care routine so that you can reach your healthiest curls, naturally.

Our ingredients matter a lot to us. Natural is only the beginning. Our carefully concocted recipes are powered by nature’s most active and hydrating botanical ingredients such as Aloe, Hibiscus, Honey, Rose Water, Coconut Water, Peppermint, Lavender, Calendula, Jasmine and Siberian Ginseng. We combine cold-pressed and nutrient-dense ingredients to create potent curl food, so that every drop feeds your curls.

Meet your curl goals, easily, and naturally.

Natural aromas, for a delightful curl care.

Discover aromatherapeutic curl care that elevates the mood, featuring our signature blends of beautiful notes derived from fruits, flowers, barks, seeds and herbs. Compared to the norm, our haircare recipes are free from artificial fragrances and colours.

We believe that your haircare should smell and make you feel amazing – naturally! Our customers are delighted by the botanical scents that are found in our recipes. Our natural scents and lush colours are derived purely from plants.

Gentle Ingredients.

Much like the skin, we believe that what you put on your hair and scalp is important. All of our products follow our ingredient policy.

In addition, all of our ingredients meet the criteria set out in the European Union Directive for Cosmetic Safety (the strictest cosmetic safety standard in the world).