Simplifying your curl routine, one curl goal at a time.

Hello, we are Flora & Curl. Flora is the Latin word for plant life. We create plant-powered curl care to hydrate, soothe, style and protect your natural texture.

Developed for all curl types, each collection and each product achieves specific goals in our customers’ haircare routine. We believe that it is possible for curl care to be easy, accessible, effective and enjoyable.

Say goodbye to complicated curl routines. We aim to simplify your curl care routine so that you can reach your healthiest curls, naturally.

Our ingredients matter a lot to us. Natural is only the beginning. Our carefully concocted recipes are powered by nature’s most active and hydrating botanical ingredients such as Aloe, Hibiscus, Honey, Rose Water, Coconut Water, Peppermint, Lavender, Calendula, Jasmine and Siberian Ginseng. We combine cold-pressed and nutrient-dense ingredients to create potent curl food, so that every drop feeds your curls.

Meet your curl goals, easily, and naturally.

Natural aromas, for a delightful curl care.

Discover aromatherapeutic curl care that elevates the mood, featuring our signature blends of beautiful notes derived from fruits, flowers, barks, seeds and herbs. Compared to the norm, our haircare recipes are free from artificial fragrances and colours.

We believe that your haircare should smell and make you feel amazing – naturally! Our customers are delighted by the botanical scents that are found in our recipes. Our natural scents and lush colours are derived purely from plants.

Gentle Ingredients.

Much like the skin, we believe that what you put on your hair and scalp is important. All of our products follow our ingredient policy.

In addition, all of our ingredients meet the criteria set out in the European Union Directive for Cosmetic Safety (the strictest cosmetic safety standard in the world).

The Flora & Curl Difference

Good for your curls

Good for the world

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Giving Back

Through our 1% for the world initiative, we give back 1% of our net profit each month to life-changing charities.

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Made Local

Made in the UK, our artisanal curl care products are made in small batches, to ensure the freshness of each product.

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Eco-Friendly Shipping

Our shipping inserts and fillers are biodegradable and made with plant-based ink. With minimalist packaging, our custom shipping boxes are 100% recyclable and biodegradable. The majority of our product packaging is recyclable. 

Conscious Curl Care

Loving how much more radiant, soft and hydrated your curls look + feel.

Knowing Flora & Curl products are safer and gentle to use on your delicate curls.

Getting compliments from random strangers on how good your curls smell - all of those amazing, botanical ingredients!

Feeling your curls say “Ahh!” every time you apply Flora & Curl's freshly made products!

Ready to shop?
Looking for truly natural curl care that makes a difference? Here's what's in it for you!

Loving how much more radiant, soft and hydrated your curls look + feel.

Knowing Flora & Curl products are safer and gentle to use on your delicate curls.

Getting compliments from random strangers on how good your curls smell - all of those amazing, botanical ingredients!

Feeling your curls say “Ahh!” every time you apply Flora & Curl's freshly made products!

Ready to shop?