Meet Eloise from Hastings in the UK! This curly had been straightening her curls for a whopping 23 years! We are so proud of Eloise for breaking these habits and embracing her beautiful self—curls and all!
The Journey
What inspired you to return natural?
My name is Eloise, I live in Hastings, East Sussex in the UK. After 23 years of using my ghd straighteners every day to try and tame my curly hair, during lockdown with the covid pandemic I decided I was going to embrace my natural hair and learn to take care of it. My healthy hair journey began. I have fine, low-density hair and it took at least a year to find out what products my hair liked, and how much product I needed to use. Every wash day was a learning curve. My transition phase lasted 18 months and there were millions of times I was so close to giving up and getting the straighteners out of hiding—but I'm so, so glad I didn't!
My curls are the healthiest they have ever been and I am getting consistently good results. Sometimes my hair has a tantrum and I get bad washdays but it's all part of learning. Usually, these bad washdays are because I've used new products or accidentally used too much product. But on those days I just throw it up with a lovely scrunchie or headband and I'm good to go. I'm not bothered by not-so-good washdays anymore.
What were the challenges (if any) along the way of your healthy hair journey?
Having fine curls. My challenge was finding products that were not going to weigh my hair down. A lot of the products on the market are designed for thick, coarse curls, mine are the opposite to this and at the beginning I did struggle. I used the Flora & Curl products and loved them straight away as they were hydrating, lightweight and smelt amazing. I also had 23 years of heat damage which needed a lot of TLC and patience to get my curls to be healthy again.
What is your number 1 curl tip?
For fine curls like mine, I would say less is more with product amounts.
Discovering Flora & Curl
What made you buy Flora & Curl products? How did you hear about us?
I heard about Flora & Curl on Instagram from one of the curly hair accounts I followed. The curly hair account creator also had fine low density curls and said how amazing the products were so I took the plunge and bought the travel set.
How did you see your hair change after using Flora & Curl products?
My hair began to feel healthier, and stronger, and I had less frizz! It had a lovely natural shine, my curls began to spring up, getting more defined as my hair journey progressed. My hair just became more manageable and I began to love my curls after a lot of years of hating the fact that I had curly hair.
Which Flora & Curl product is your favourite and why?
What sets Flora & Curl apart from other brands/products on the market?
They smell amazing, have all-natural ingredients and they leave my hair super defined. I always get excellent results when I use these products.
Thank you for sharing your journey with us, Eloise! We love how you keep your routine simple (as it should be!) And a huge congratulations for saying good bye to the straighteners. So worth it though, right?!
If you're one of our loyal curly customer's why not share your curl journey with us? We'd love to hear your story! And if you're a newbie here, welcome! Get inspired even more by giving our Customer Curl Journey page a browse!
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Meet Tiina from Tampere in Finland! At 59 years young, Tiina realises that showing her true self is important. That means embracing those glorious greys and beautiful curls.
I have permed, but naturally wavy hair. This product works so well in giving my hair bounce and defined curl without being crispy! Much better than expected and appears to last well as using a minimal amount after washing. Very pleased to have found such a fantastic product x
It took a little time to get the right amount and technique but now I am very pleased. My hair has always been a combination of coils underneath and very wavy on top which almost always descended into 'frizz villle'. With this foam I have got my curls and waves back and it does not feel like cardboard as a result. It is nice to know that this is a natural product with no nasties. Will definitely be buying again.
I have really frizzy hair and I was hoping that the mousse would hold better. Using the mousse, my hair was pretty frizzy and undefined by the end of the day. It does much better when I used a gel after the mouse for more hold.
My hair varies from 2c, 3a and 3b and is prone to frizz in humid weather so was excited to try something new that sounded like it could help but not be too heavy. I wash, (add a pea size amount of my usual after wash style prep) then the flora and curl activator and gel duo. My curls are defined and on days two and three, a water spritz and one pump of the activator and gel keep my curls looking good and not frizzy! I’m impressed!
