"After over two years of feeling ill 24/7, it was time to embrace my natural self."

"After over two years of feeling ill 24/7, it was time to embrace my natural self."

Meet Kat, from Western Massachusetts in the United States! Kat was diagnosed with a condition which made her realise that she should look after herself and embrace her natural beauty. We're proud o...
"These products produced such a drastic change in my hair!"

"These products produced such a drastic change in my hair!"

Meet Yolanda, 64-year-old curly girl living in Sanford, MI, USA! Yolanda has spent the best part of 50 years trying to contain her natural curls... She finally embraces them and thoroughly enjoys h...
"I began to love my curls after many years of hating the fact that I had curly hair."

"I began to love my curls after many years of hating the fact that I had curly hair."

Meet Eloise from Hastings in the UK! This curly had been straightening her curls for a whopping 23 years! We are so proud of Eloise for breaking these habits and embracing her beautiful self—curls...
"I have learned how to love my curls even more."

"I have learned how to love my curls even more."

Meet 21-year-old Carla from Valladolid in Spain! Carla is a natural product enthusiast who absolutely adores plant-powered curl care that benefits her hair and the environment. Our type of girl! 
"Don’t compare your curls to anyone else, everyone’s curls are different and don’t give up!"

"Don’t compare your curls to anyone else, everyone’s curls are different and don’t give up!"

Meet Jess from Norwich in the UK! This curly returned natural during the COVID19 pandemic in 2020 and has given her hair a new lease of life. She ditched the heat and has not looked back since!  T...
"I like my wild hair because that’s me."

"I like my wild hair because that’s me."

Meet Tiina from Tampere in Finland! At 59 years young, Tiina realises that showing her true self is important. That means embracing those glorious greys and beautiful curls. 
"Flora & Curl products literally changed my life in one wash!"

"Flora & Curl products literally changed my life in one wash!"

Meet Lydia from Oxford, UK! Lydia shares how she went from flat ironing her hair like a "steamroller on tarmac for the best part of 5 years," to having the "good fortune of coming across Flora &am...
"No one’s hair is the same, it took me a few years to figure my hair out. And now my wash days are much easier."

"No one’s hair is the same, it took me a few years to figure my hair out. And now my wash days are much easier."

Meet Cheryl from Norfolk, UK! Can you believe that Cheryl straightened her hair for well over 15 years? Nope, neither can we. Look at how healthy her curls are now?! Absolutely stunning, right?!
"All of my colleagues, friends and family love my hair now."

"All of my colleagues, friends and family love my hair now."

Meet Stefani from stunning Cyprus! Stefani is 29 years old and works as a data analyst. But when she's not working hard on her career aspirations, she's learning more about her wonderful curls! We'...