Good for the world: Our Cruelty-free Curl Care

Good for the world: Our Cruelty-free Curl Care

We answer your questions about our cruelty-free ethos!
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Yes, you heard it right! We are a 100% cruelty-free brand and proud! Flora loves fauna, and we have not and will never test on animals. 

Our values are set on working towards a more just world for our environment and we love that you guys feel the same way! How do we know? We get a bunch of questions from you all and have collated all answers so you can better understand our process when producing high-quality, plant-based curl care.

Our Top 7 Questions About Being Cruelty-Free

Do you test your products on animals? 

No, we do not. We prefer to test on curly-haired people and we do not use any derivatives that could complicate the health of your pets too!

Do you test raw ingredients on animals? 

100% cruelty-free means 100% no!

Do you allow any third parties to test your products or ingredient on animals on your behalf?

Not now, not ever – an infinite, definite no!

Do any of your raw material suppliers test on animals? 

This is a great question and you are going to get a great answer! Our manufacturers are cruelty-free and support cruelty-free suppliers.

Do you allow your products or ingredients to be tested on animals when required by law? 

You’re probably either getting bored of getting the same answer, but are yet so excited and thrilled that we can ineffably say no to all things related to cruelty-free operations! Just for clarification, no!

Are any of your products available for sale in China or do you have plans to sell within China in the future? 

No, we do not have any plans to.

Are all of your products vegan and do not contain any animal ingredients or by-products? 

We have tried our best to make most of our products vegan friendly. Our Rose Water & Honey Collection, Sweet Hibiscus Curl Activating Lotion and Jasmine Oasis Hair Mist are not completely vegan due to honey. While there are vegans that are okay with this, some are not, so we have declared them as non-vegan to err on the safe side.

Do you have any more questions? Please feel free to reach out to us at

Naturally Yours,
The Team at Flora & Curl

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