Natural Curly Hair Products

Best curly hair products for a good hair day, everyday.

Welcome to Flora & Curl.

We create plant-powered curl care products that respond to the basic needs of your curls. Our mission is to simplify your curly hair routine. We believe that curl care should be easy, accessible, effective and enjoyable.

Backed by science, and rooted in plants — our streamlined range of curl care products are made with potency using high-quality and plant-powered ingredients for all curl types.

tell us,

What is your curl goal?

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As seen in

Let customers speak for us

from 8155 reviews

Good product

The gel & foam works great on my 4c hair… define my curls really well !!!

Kyran S.

Sweet Hibiscus Curl Defining Gel

10/01/2023

Excellent

I love this set! The lotion is moisturizing without being too heavy. The gel has a nice hold without being too crunchy. Both have a light and pleasant scent! This is my favorite curl set I’ve ever tried. I’ll definitely be repurchasing (again and again)!

Emma

Style Me Duo Set

09/30/2023

Great smell

Works wonders on my curls

DEBORAH M.

Sweet Hibiscus Curl Volumizing Foam

09/30/2023

beautiful waves

I'm very happy, no crunchy waves.

Lisa A.

Sweet Hibiscus Curl Volumizing Foam

09/24/2023

Boo.

This mousse was a waste of money for me, made my hair more frizzy than before, strange smell too.
I tried it a few different ways, just in case, still a no go.

J.B.

Flora & Curl

09/23/2023

Light weight but great definition, smells amazing, hydrates curls and waves leaving my hair soft, defined and shiny. I love using it alone or paired with activating lotion.

Michelle

Sweet Hibiscus Curl Defining Gel

09/21/2023

Activating, hydrating and smells amazing

Light weight but super effective, this lotion smells amazing, hydrates and activates curls and waves leaving my hair soft, defined and shiny. I love using it alone or paired with ultra defining gel or volumizing foam.

Michelle

Sweet Hibiscus Curl Activating Lotion

09/21/2023

Greatest Shampoo Ever!

My scalp has never felt more clean and refreshed after using this shampoo, I'm in love with it!

Analise K.

Coconut Mint Scalp Refresh Shampoo

09/20/2023

Love this

I have chemical sensitivity and these products have been great really natural smell and my curls look great too

Brittany b.

Mini Essentials Curl Kit

09/19/2023

Amazing!

Very lightweight but excellent, soft hold!

Malissa M.

Sweet Hibiscus Curl Volumizing Foam

09/16/2023

Excellent!

Angie A.

Styling Trio Set

09/16/2023

Love it!

Sandra W.

Sweet Hibiscus Curl Volumizing Foam

09/16/2023

Coconut Mint Scalp Refresh Shampoo

Camryn B.

Coconut Mint Scalp Refresh Shampoo

09/15/2023

Coconut Mint Curl Refresh Conditioner

Analise K.

Coconut Mint Curl Refresh Conditioner

09/12/2023

Finally, lightweight moisture

My curls have come back to life since starting to use Flora & Curl!

Hannah

Hydrate Me Set

09/10/2023

Save $4.00

Sweet Hibiscus Curl Volumizing Foam

$20.00 $24.00

Save $8.00

Style Me Duo Set

$34.00 $42.00

Save $10.00

Mini Essentials Curl Kit

$39.00 $49.00

Save $4.00

Sweet Hibiscus Curl Activating Lotion

$20.00 $24.00

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Our Awards

Natural Health Beauty Awards 2022

We are thrilled to announce our recent awards! Our Sweet Hibiscus Curl Volumizing Foam has won the Best Hair Product at the Natural Health Beauty Awards 2022. We are so incredibly honoured, and can't thank our customers enough.

SHOP ALL AWARD WINNERS

Real Reviews. Real Results.

“I am just absolutely loving these products and the results! These have officially been added to my favourites list! Not only do they moisturise and leave my curls super soft and defined, they smell absolutely amazing."

— Danielle

“I used my fave multi use product the Floral Hydration Hair mist as a stand alone leave in and it worked brilliant! I usually only use it to refresh my second day curls but now I'm happy to use this as a light weight leave in too.”

— Emma

“My twist-out came out soft and super defined. I loved the products!! I got so many questions and compliments on my hair that day!”

— Aboyowa

''I don't have to run away from wash 'n' go's anymore with the help of Flora and Curl's activating styling lotion and curl defining gel!''

— Courtney

''This is such a lovely, lightweight, gentle shampoo. It contains Peppermint Oil and Tea Tree Oil along with loads of other nourishing ingredients so it gives a very delicate tingling sensation leaving my scalp feeling calmed and stimulated.⁠''

— Abbie

''I found the Curl Activating Lotion to be so lightweight yet so hydrating! I loved the hold from the Curl Defining Gel - it gave me a good cast and made my curls appear shiny and bouncy.''

— Fatma

“I’ve been using the Gentle Fro Pick for the past couple of weeks to achieve that volume and it is doing a fabulous job as you can see. It’s super lightweight. It also has more flexible teeth than other Afro picks I’ve used which makes the process of building up that volume a lot less invasive on my strands!”

— Penny

''The foam is very light and leaves my hair feeling moisturised and my curls super bouncy. I paired this product up with the Curl Activating Lotion and left my hair to air-dry before scrunching and separating my curls. The results speak for themselves!’'

— Letty

''Do you see this volume and definition?! I was seriously wowed! I mean look at those ringlets! This is also the perfect product to use for one of my favourite frizz-fighting techniques since it is so light weight!''

— Kelsey

Real Curl Journeys

CURL JOURNEY STORIES

Would you recommend it to a friend?: Yes

Curl Type: Coily / Type 4

Would you recommend it to a friend?: No

Curl Type: Wavy / Type 2

Band could be more stretchy

Really really like this - protects my hair very well, however, I find trying to get it on a bit of a struggle as the band part is not very stretchy at all so it doesn’t open very wide. Once it’s on though, and I’ve stuffed all my hair in, it’s great!

Curl Type: Curly / Type 3

Not for my hair

Unfortunately the products don’t work for
My hair. I tried them all together and also separately incase maybe the combo of products was too much, but it always left my hair feeling unclean and very almost chalky, despite only using a small amount. I do have very thick but fine and curly hair so maybe it’s not just right for me.

Really nice

Smells earthy and Natural, very nice in my hair, made it very soft.

Flora and curl

Not sure whether I have just not mastered the technique but I don’t feel my wavy hair is any more defined. Still frizz too.

very good product

my hair liked it very much

Cooling and refreshing

I love this product, it’s so good for calming and cooling the scalp

Great Product

I continue to find this is a great product.

Flora & Curl

Welcome to Flora & Curl.

tell us,

What is your curl goal?

As seen in

Let customers speak for us

Shop Our Best Sellers

Our Awards

Natural Health Beauty Awards 2022

AWARDS

GLOBAL GREEN BEAUTY AWARDS 2022

Real Reviews. Real Results.

— Danielle

— Emma

— Aboyowa

— Courtney

— Abbie

— Fatma

— Penny

— Letty

— Kelsey

Real Curl Journeys

Let customers speak for us